Mision-Vision & Values


To maintain highest standard in terms of product quality, customer service and exceeds the expectations of our valued customers by offering them most enjoyable shopping experience.


It is PRIMERA boutique’s vision to become a global brand in the fashion apparel market and deliver outstanding customer service that build long term relationships with our customers and clients.

Our Values

Primera boutique strives to act with integrity in everything we do. We always keep in mind these core values to ensure an added value to our clients.

  • Passion for fashion

  • Creativity and commitment

  • Constant development of products offered

  • Excellent customer service

  • Long lasting relationships